At Automattic we see over 131M unique visitors per month from the US alone. As part of the data team we are responsible for taking in the stream of Nginx logs and turning them into counts of views and unique visitors per day, week, and month on both a per blog and global basis.
To do all that we have a near-realtime pipeline that uses a myriad of technologies including PHP, Kafka, and various components from the Hadoop ecosystem. Unfortunately this system broke down last month and caused us to lose a portion of uniques data. After resolving the initial issue it became clear to us we will need to reprocess data from original log files in order to recover all of the data we’ve lost.